.svg){kind=logo}
Pact is a San Diego based cold-pressed juice company dedicated to sustainability. Pact saves and rescues produce for drinking instead of going to waste.
In the last 4 weeks of the build, the names changes from "PRESSD", and became "PACT." Changing a name changes the story. I voted on a new direction. "Pact" has a more loaded definition than "pressed." Paula Scher said "words have meaning and type has spirit." Also, I grew tired of the typeface Druk, and felt it was yelling. We came up with rad box.
