Milano Moderna is a premier mid-century modern hotel in the world. The hotel is in the 5 in Milan, minus the top 5 price. Step outside of the hotel and you are steps across the street from the Duomo Di Milano cathedral.
Branding a hotel on the rise of a pandemic was a challenge. I had to ensure confidence and safety with the brand, and remind people of the beauty in Italy and also the aesthetic in modern design.
I arrived at a conceptual logomark. Using 3 uppercase Ms I created a created an image of structure. I was able to stretch that across the brand and use as pattern. I kept design minimal and let the maximal interiors of the hotel take center stage.
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