milano moderna /
hotel /
italy/
2021 /

Milano Moderna is a premier mid-century modern hotel in  the world. The hotel is in the 5 in Milan, minus the top 5 price. Step outside of the hotel and you are steps across the street from the Duomo Di Milano cathedral.

Branding a hotel on the rise of a pandemic was a  challenge. I had to ensure confidence and safety with the  brand, and remind people of the beauty in Italy and also  the aesthetic in modern design. 
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I arrived at a conceptual logomark. Using 3 uppercase Ms  I created a created an image of structure. I was able to stretch that across the brand and use as pattern. I kept design minimal and let the maximal interiors of the hotel take center stage.